One of the things about my writing or communications career is the constant challenge of learning new industries, vernacular, and company offerings. In most of my positions, I’ve delved into industries I didn’t know anything about, and that has never been more true than when I started working at Pentair.
When I began working for Pentair, it was during the COVID-19 pandemic. I became the Content Communications Lead, which initially meant working across all product groups, launching new products, kickstarting loyalty perks, and finding ways to differentiate Pentair Pool from competitors. That’s when I created “Dive Right In,” a place for pool owners to learn about maintaining their pool and what makes a pool equipment pad work. This project led to over 2.6 million views in the first year and people calling in and asking questions to our customer service group.
I designed a couple of series centered around pool water information, especially after the January 2021 freeze in Texas, where over one million pools were impacted by the change in winter weather. There’s also the Know Your Pool Equipment series that focuses on what each component of the pool equipment pad does, how it works, and what options are available for pool owners who are new to pool ownership to those who have years of experience managing and maintaining their pool.
I worked directly with product managers, industry training experts, and the compliance team to ensure that all information was accurate and informative and would help pool owners understand the details of pool maintenance.
Some of my favorite articles I wrote:
Pool Freeze Protection
Did you know you should keep pool equipment running when experiencing a cold front? Explore this article for a step-by-step guide to manage your pool equipment in the event of a freeze.
Highlighting the Energy Star® Partnership
An old blog highlighted the tenure of Pentair and Energy Star, but a new blog needed to be created to align with the new brand, tone, and positioning. Here’s the blog I created.
Know Your Pool Equipment: Pool Pumps
The first in the series – a pool can’t function without a pool pump. Every pool needs one to operate, and this blog highlights it’s importance, and how to pick the right kind of pool pump for any type of lifestyle.
I wrote over 50 blogs in my first year at Pentair that continue to produce great traffic, generate conversations, and position the company as the leading pool industry expert.